Privacy Policy

We hold your privacy and security in the highest regard, and we are committed to respecting and protecting them at all times. This privacy policy (“Privacy Policy”) and the accompanying cookie notice (“Cookie Notice”) describe how we collect, use, and share information relating to an identified or identifiable natural person (“Personal Data”), where such persons use our Services, visit our site or otherwise communicate with us (collectively “Data Subjects” or “Users”) and is incorporated into our User Agreement by reference. Accordingly, when you agree to our User Agreement and access 7bet.gb.net, you agree to our collection, use, and disclosure of your information in accordance with this Privacy Policy. This Policy applies primarily to UK users and complies with the UK General Data Protection Regulation (UK GDPR) 2018, the Data Protection Act 2018, and other applicable UK laws. Please, read it carefully and make sure you understand it. If you do not agree or are not comfortable with any part of this Privacy Policy, you may choose not to use the Website and our Services.

All capitalized terms not expressly defined herein are to be interpreted within the meaning of our User Agreement. We reserve the right, at our complete discretion, to change, modify, add and/or remove portions of this 7 bet Privacy Policy at any time. You shall be, in advance, informed by us of any material changes made to this Privacy Policy (as well as other terms and conditions relevant to the Website). We shall also archive and store previous versions of the Privacy Policy for your review upon request.

1. Introduction – who we are?

The Company is deeply committed to safeguard the privacy expectations of its users (“User(s)”, “you” or “your”). Accordingly, we have put in place this Privacy Policy, which outlines our data protection practices, including how we collect, use, disclose and protect your Personal Data, as well as your rights with respect to your Personal Information. As a UK-focused platform, we act as the data controller for your Personal Data under UK GDPR and ensure compliance with UK data protection laws.

Please note that the Brand Owner acts as a separate independent controller for:

Certain operational aspects, such as platform management; and
The collection and processing of Personal Data through Cookies, pixels, and similar tracking technologies on this Website (including responsibility for marketing, analytics, and retargeting activities).

For specific inquiries regarding these processing activities, you may contact the Brand Owner directly.

2. Purpose

The purpose of this Privacy Policy is to explain how we process your Personal Data when you use our Services. This includes collecting, using, and sharing data to provide, maintain, and improve our online gambling platform, ensure compliance with gambling regulations (e.g., KYC and AML), prevent fraud, support responsible gaming, and communicate updates or promotions (with your consent where required). We process data to fulfill our contract with you, comply with legal obligations, and pursue legitimate interests like service improvement and security.

For the purposes of this Privacy Policy, “Personal Data” shall mean information that identifies or may reasonably identify an individual reasonable effort.

3. What Personal Data do we process?

Account details: When you open an account and register to use the Services, you will be asked to provide us certain details about yourself, such as: first and last name, email address, gender, birth date, personal numeric code, age, physical address, ID number, fiscal code, phone number and occupation. In addition, we may collect certain information as required under various gambling regulations, as well as Know Your Client (“KYC”) and Anti-Money Laundering (“AML”) regulatory requirements, such as your source of funds. This helps us verify your identity and ensure secure access to our Services.
Governmental-issued ID: In certain instances, you will be required to provide a copy of a governmental-issued ID, for identity verification process. Please note that this information is required for certain features of our Services.
Gaming information: in order for us to provide the Services, we automatically record different information related to your account and use of our Services, including with respect to your transactions, deposits, balances, bets, withdraws, bonuses and winnings. We also collect information regarding potential gambling problems or addictions, based on your patterns of gambling across our services, in order to ensure a responsible gaming environment and as required by law. This data is used to personalize your experience and promote safe play.
Financial information: In order for you to enjoy all of the functions of the Services (e.g. place bets, perform purchases, play in tournaments, etc.), payment information will be collected from you, such as your currency, credit card number and bank account details. We securely process this to facilitate transactions and prevent fraud.
Voluntary information: We also collect information which you provide us voluntarily. For example, when you respond to communications from us, communicate with us via email or share additional information about yourself through your use of the Services, such as on the chat feature and in games. This includes information you are willing to share with us for the purpose of improving and developing our relationship with you, as well as for maintaining your self-exclusion from our services (for example, information about your marital status and family, your hobbies and interests, and other information you share with us through surveys).
Device information: We collect specific types of connection details and information with regard to your device, software or hardware that may identify you, such as: device’s unique identifiers (e.g. UDID, IMEI and MAC address), browser fingerprinting, IP address and geo-location data. This is to enhance security and provide a tailored user experience.
Telephone calls: We record or monitor telephone calls for customer support, training and/or security purposes.
Social networks: When you register through your social network account (such as your Facebook account), to use the Services or connect your player account with such account, we will have access to basic information from your social network account, such as your name, birthdate, profile picture and friends’ list, as well as information you made publicly available on such account.
Information we collect from third parties: We collect Personal Information from third party service providers, such as information about your credit history from credit agencies and other financial information which is relevant to the provision of the Services, as well as information which is gathered in order to verify your identity and prevent fraudulent or illegal activity.

Please note that we may also collect information that cannot be associated with a specific individual. However, if such information is combined with Personal Data, we will treat the combined information as Personal Data.

4. What are the purposes of processing?

We use your Personal Information for the purposes listed below:

To set up, manage and update your account;
To provide and operate the Services (such as for betting and payment processing);
To communicate with you and to keep you informed of our latest updates to our Services and special offers;
To market our Services, as well as to serve you advertisements, including behavioural advertising;
To conduct analytics, statistical and research purposes, in order to improve and customize the Services to your needs and interests (such as by compiling aggregated reports about the usage of certain features of our Services); For customer relationship management purposes, and to support and troubleshoot the Services and to respond to your queries;
To enable us to further develop, customize and improve the Services based on Users’ common preferences and uses;
To provide you with a responsible gaming environment;
To communicate with your and to process any of your requests to exercise your User Rights;
To identify and authenticate your access to certain features of the Services;
To detect and prevent fraudulent and illegal activity or any other type of activity that may jeopardize or negatively affect the integrity of the Services, including by identifying risks associated with your activity on our Services;
To investigate violations of our policies and User Agreement as well as enforce our policies and the User Agreement;
To investigate and resolve disputes in connection with your use of the Services;
To assist us with meeting our regulatory obligations or as required by law or regulation (such as gambling regulations, KYC and AML regulatory requirements), including for the purpose of ascertaining your source of funds or income, or as required by other governmental authorities, or to comply with a subpoena or similar legal process or respond to a government request;

In addition, we use your Personal Information upon your specific and informed consent, such as for certain marketing and promotional activities.

Where you have not consented (or have withdrawn your consent) to the processing of your Personal Information by us, we may continue to process your Personal Information (a) where processing is required for the performance of the contract between you and us; and/or (b) where processing is necessary for compliance with a legal obligation to which we are subject; (c) where processing is necessary for the purposes of our legitimate interest.

5. The legal basis for processing

We will process your Personal Data in accordance with the following lawful grounds under UK GDPR:

Most of our processing which is associated with providing the Services is necessary for the performance of the contract between us for the provisions of the Services. Also, We are required to process KYC and AML information in accordance with our legal and regulatory obligations. In such cases, this obligation would serve as our legal ground for processing your Personal Data.
We also process your Personal Data when we deem it necessary as part of our legitimate interest, provided that such processing will not prejudice your rights and freedoms associated with your Personal Data. Examples of us processing in accordance with legitimate interests would include: (i) where we disclose your Personal Data to any one or more of our associate/subsidiary companies following a restructure or for internal administrative purposes; (ii) detection and retention of information pertaining to those with responsible gambling issues; (iii) processing for the purposes of ensuring network and information security, including preventing unauthorized access to our electronic communications network; (iv) safeguarding the integrity of our Services by combatting, reporting and sharing information related to suspicious betting patterns or fraudulent activities; (v) adhering to regulatory and statutory requirements; (vi) devising a tailored reward scheme for players; and (vii) sharing personal information with our advisers and professional services providers (such as auditors) for ensuring our compliance with regulatory requirements and industry best practices.
In certain, specific, occasions we may ask for your consent in order to process your Personal Data. In such instances, your Personal Data will only be processed in accordance with the scope of the consent you have provided and you will be able to withdraw this consent at any time.
We rely exclusively on your Consent for all non-essential cookies (including Marketing and Statistical cookies). We do not use legitimate interest as a basis for tracking your behaviour for advertising purposes. You have the right to withdraw this consent at any time via the Cookie Settings.

6. With whom do we share Personal Data?

We do not rent, sell, or share your Personal Information with third parties (“Recipients”) except as described in this Privacy Policy. The Personal Information will be disclosed to Recipients only to the extent required for the specific purpose, as stipulated in this Privacy Policy.

We share Personal Information with any of the following recipients:

The Brand Owner, including any replacement service provider that the Brand Owner may engage to operate the Services (if applicable);
Our affiliated companies;
Subcontractors and third party service providers, as well as their subcontractors, which by way of example include (but is not limited to) cloud computing companies, marketing affiliates, identity verification and fraud prevention services, and other data verifiers;
Gaming providers;
Credit reporting agencies and credit reference bureaus, including for conducting name, address and age checks. Payment service providers, payment processors and banks;
Any third party who provides you with a tangible prize;
Auditors, contractors or legal/financial/other advisers of any of the our business processes;
Any third parties who investigate, detect or prevent fraudulent or illegal activity or enable us to enforce our policies, including in order to ascertain your source of income or funds (e.g. governmental authorities, law enforcement bodies, banks and other investigatory bodies);
Gambling addictions bodies;
Licensing authorities, governmental and regulatory bodies, in accordance with applicable laws and regulations; and
Potential purchasers, successors or investors in the Company or the Brand Owner (if applicable), or in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, reorganization, bankruptcy, consolidation or asset sale of an asset or transfer in the operation thereof) in relation to the Brand Owner or the Company (in such event, the acquiring company or transferee will assume the rights and obligations as described in this Privacy Policy).

In addition to the purposes listed in this Privacy Policy, we share Personal Information with those Recipients for any of the following purposes:

Storing such information on our behalf, for example by using cloud computing service providers;
Processing such information to assist us with our business operations (e.g. to process payments and your deposits; authenticate your access; auditing our operations; detect and prevent fraudulent or illegal activity; etc.);
Performing research, technical diagnostics or analytics;
Communicating targeted advertising, as well as promotional and informational materials; and
Whenever we believe in good faith that disclosure is necessary to protect our rights or legal claims, enforce our policies (including our terms of use and Privacy Policy), protect your safety or the safety of others, comply with applicable law or governmental request, as well as to investigate or prevent any fraud, for security reasons or to help us with any other related technical issue.

7. International transfers of Personal Data

Since we operate globally, it may be necessary to transfer data, including Personal Data, to jurisdictions other than your own, including outside of the UK or the European Economic Area. In these instances, we will ensure that the transfer aligns with the applicable data protection requirements, including without limitation, a transfer to such countries as approved by the European Commission as providing an adequate level of data protection, entering into legal agreements ensuring an adequate level of data protection or reliance on other acceptable and recognizable legal mechanisms allowing for such a transfer. Data transfers comply with UK adequacy decisions or Standard Contractual Clauses (SCCs) approved by the UK ICO.

8. How long do we retain your Personal Data?

We retain Personal Data for as long as needed to provide our Services and to comply with our legal obligations (including KYC and AML), resolve disputes and enforce our agreements (unless we are instructed otherwise). Retention periods will be determined to take into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we may keep records containing users’ Personal Data, compliance related data, communications and anything else as required by applicable laws and regulations.

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

9. What are you rights with respect to your Personal Data?

Under certain circumstances, depending on your jurisdiction, you may have rights under data protection laws in relation to the Personal Data we process about you

Request access to your Personal Data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we process about you.
Request correction of the Personal Data we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your Personal Data. This enables you to ask us to delete or remove your Personal Data.
Object to processing of your Personal Data. In certain circumstances you can object to our processing of your Personal Data.
Request restriction of processing of your Personal Data.
Request the transfer of your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine- readable format.
You have the right to withdraw consent at any time where we are relying on consent to process your Personal Data. Please note that if you withdraw your consent, we may not be able to provide certain products or services to you.
You have the right to object to automated individual decision-making and profiling which has produced legal effects or otherwise significantly affected you, and the right to request human intervention where, in such cases, we have relied on automated decision making or profiling.

If you wish to exercise any of the above-mentioned rights or raise any concern, please contact us in accordance with the information mentioned at the bottom of this Privacy Policy. If you are located in the EEA or the United Kingdom, you also have the right to lodge a complaint with the competent data protection supervisory authority in your country.

Please note that these rights are not absolute and may be subject to our own legitimate interests and regulatory requirements.

10. Personal Data associated with minors

Our Services are not intended for minors below the age of 18 years or otherwise below the legal age for providing consent that is not subject to authorization by the holder of parental responsibility, in accordance with the laws in the jurisdiction your reside (“Age of Consent”), and we will not knowingly collect Personal Data from children. If we become aware that a user is under the Age of Consent, we will remove their information from our files. We reserve the right to request proof of age at any stage so that we can verify that minors or unauthorised individuals are not using the Services.

11. Updates to this Privacy Policy

We may revise this Privacy Policy from time to time, in our sole discretion, and the most current version will always be posted on our Website (as reflected in the “Last Updated” heading). We encourage you to review this Privacy Policy regularly for any changes.

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